This Privacy Policy ("Policy") describes how 77cb ("the Company", "we", "us", "our") collects, processes, stores, shares, and protects personal data provided by you ("Player", "User", "Data Subject") when you register, access, or use the 77cb platform at 77cb.bid and all associated services. By creating a 77cb account or using any 77cb service, you acknowledge that you have read and understood this Policy. If you do not agree with how 77cb processes personal data as described herein, please discontinue use of the platform.
All personal data transmitted to and from the 77cb platform is protected by 256-bit SSL/TLS encryption. Data stored on 77cb servers — including your CNIC details, payment records, and account information — is encrypted at rest using industry-standard cryptographic protocols.
77cb does not sell, rent, or lease your personal information to third-party marketers, data brokers, or advertising networks. Your data is used only for purposes directly related to operating the 77cb platform and fulfilling legal compliance obligations.
Pakistani players at 77cb have the right to access, correct, and request deletion of their personal data. You may also request a portable copy of your data at any time. All requests are handled within 30 days by the 77cb Privacy team via the contact details in this Policy.
77cb retains personal data only for as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable legal and regulatory obligations. Data no longer required is securely deleted or anonymised in accordance with our data retention schedule.
77cb's data practices take into account the specific context of Pakistani players, including mobile-number-based identity (JazzCash, EasyPaisa, CNIC verification) and the mobile-first usage patterns of players in Karachi, Lahore, and across Pakistan. Data collection is minimised to what is operationally necessary.
In the unlikely event of a data security breach affecting your personal information, 77cb will notify affected players within 72 hours of becoming aware of the incident, consistent with international data protection notification standards applicable under our licensing framework.
1.1 For the purposes of this Privacy Policy, the data controller responsible for your personal data is the internationally licensed entity operating the 77cb online gaming platform at 77cb.bid ("77cb", "the Company", "we"). As data controller, 77cb determines the purposes and means of processing your personal information.
1.2 Where 77cb engages third-party service providers to process personal data on its behalf — such as payment processors, game studios, KYC verification providers, and customer support platforms — those parties act as data processors under written agreements that require them to handle your data in compliance with applicable data protection standards and exclusively for the purposes instructed by 77cb.
1.3 All data protection enquiries, subject access requests, and formal complaints should be directed to the 77cb Privacy Team at the contact details provided in Section 16 of this Policy.
77cb collects and processes the following categories of personal data from players, including Pakistani players, during the course of operating the platform:
| Data Category | Specific Data Points | When Collected |
|---|---|---|
| Identity Data | Full legal name, date of birth, CNIC / passport number, nationality | Account registration & KYC verification |
| Contact Data | Email address, Pakistani mobile number (+92 format), residential address | Account registration |
| Financial Data | JazzCash / EasyPaisa account numbers, HBL / UBL / Meezan Bank account details, deposit and withdrawal history, transaction amounts in PKR | Wallet & payment operations |
| Gaming Activity Data | Game session logs, bet amounts, wager history, win/loss records, bonus usage, game preferences | Ongoing platform use |
| Technical Data | IP address, device type, operating system, browser type, session timestamps, geolocation data | Automatically — each session |
| Communication Data | Support chat transcripts, email correspondence, complaint records | When you contact support |
| Verification Data | CNIC image, passport copy, selfie for liveness verification, source-of-funds documentation | KYC verification process |
2.2 Sensitive Data. 77cb does not intentionally collect sensitive personal data (such as biometric data beyond standard liveness verification, health data, or religious affiliation) except where required by applicable anti-money-laundering or regulatory compliance obligations. Where sensitive data is required, an explicit lawful basis and appropriate safeguards are applied.
77cb collects personal data through the following channels and means:
77cb processes your personal data only where a valid legal basis exists. The applicable legal bases under which 77cb processes your personal data are as follows:
77cb uses your personal data for the following specific purposes:
6.1 No Sale of Data. 77cb does not sell, rent, or exchange your personal data with any third party for commercial or marketing purposes. This is an absolute commitment and not subject to exception.
6.2 Authorised Data Processors. 77cb shares your personal data with carefully selected third-party service providers acting as data processors solely to enable the operation of the 77cb platform. These include:
6.3 Regulatory & Legal Disclosure. 77cb may disclose your personal data to regulatory authorities, licensing bodies, law enforcement agencies, or courts where required by law, pursuant to a valid legal order, or to exercise or defend legal rights. 77cb will notify you of such disclosures where legally permissible to do so.
6.4 Business Transfers. In the event that 77cb undergoes a merger, acquisition, or asset sale, your personal data may be transferred as part of that transaction. Affected players will be notified of any such transfer and the implications for their data before the transfer is completed.
7.1 What Are Cookies. Cookies are small text files placed on your device by the 77cb website when you visit the platform. They help 77cb recognise your device, maintain your login session, remember your preferences, and analyse how the platform is used. Similar technologies — including local storage, session tokens, and pixel tags — serve comparable functions.
7.2 Types of Cookies Used by 77cb.
7.3 Managing Cookies. You can control cookie settings through your browser's cookie management tools. Blocking all cookies will impair your ability to use the 77cb platform, as session authentication requires essential cookies to function. 77cb does not use third-party advertising cookies or allow external advertising networks to set tracking cookies on the 77cb platform.
8.1 77cb implements appropriate technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or alteration. These measures include:
8.2 While 77cb applies stringent security measures, no internet-based system is completely impervious to breach. Players are reminded to maintain strong, unique passwords for their 77cb accounts and to enable two-factor authentication (2FA) as an additional protective measure.
9.1 77cb retains personal data for no longer than is necessary for the purpose for which it was collected, subject to any statutory minimum retention periods required by applicable law and regulatory obligations. The following retention schedule applies:
| Data Category | Retention Period | Basis |
|---|---|---|
| Account & identity data | Duration of account + 7 years post-closure | Licensing & AML legal obligation |
| Financial transaction records (PKR deposits/withdrawals) | 7 years from transaction date | Financial regulatory obligation |
| KYC verification documents (CNIC / passport) | Duration of account + 5 years post-closure | AML / licensing obligation |
| Gaming activity logs | 3 years post last activity | Responsible gaming & dispute resolution |
| Customer support communications | 3 years from date of interaction | Legitimate interests — dispute resolution |
| Cookie & session data | Up to 13 months from collection | Functional & analytical purposes |
| Marketing consent records | Until consent withdrawn + 3 years | Consent compliance evidence |
9.2 Upon expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised so that it can no longer be linked to an identifiable individual. Where data is anonymised rather than deleted, it may be retained indefinitely for statistical and platform improvement purposes in its anonymised form.
10.1 As an internationally licensed gaming operator, 77cb may transfer your personal data to countries outside Pakistan, including to the jurisdiction where 77cb's licensing authority is based and where 77cb's third-party service providers (payment processors, game studios, KYC platforms, cloud infrastructure providers) operate.
10.2 Where personal data is transferred outside Pakistan, 77cb ensures that appropriate safeguards are in place to protect your data to a standard equivalent to that required under 77cb's international licensing framework. These safeguards include contractual clauses in agreements with data processors that impose data protection obligations equivalent to those described in this Policy.
10.3 By registering a 77cb account, you acknowledge and consent to the transfer of your personal data to the countries described above for the purposes set out in this Privacy Policy.
As a 77cb player, you have the following rights regarding your personal data. These rights may be exercised by contacting the 77cb Privacy Team using the details in Section 16:
You have the right to request a copy of all personal data that 77cb holds about you. We will provide this within 30 days of receiving a valid request.
If any personal data we hold about you is inaccurate or incomplete, you have the right to request correction. Most basic account details can be updated directly in your account settings.
You have the right to request deletion of your personal data where it is no longer necessary for the purpose collected, subject to overriding legal retention obligations under AML and licensing law.
You may request that 77cb restricts the processing of your data in certain circumstances — for example, while you contest the accuracy of data we hold.
You have the right to receive a copy of personal data you have provided to 77cb in a structured, commonly used, machine-readable format.
You have the right to object to processing carried out on the basis of legitimate interests. You may also withdraw consent for marketing communications at any time via your account notification settings.
11.2 Identity Verification for Requests. To protect your data from unauthorised access, 77cb may require you to verify your identity before processing a data subject rights request. This verification is typically completed via your registered email address or mobile number.
11.3 Response Timeframes. 77cb will respond to all data subject rights requests within 30 calendar days. Where a request is complex or voluminous, this period may be extended by up to an additional 60 days, with notification provided within the initial 30-day window.
12.1 The 77cb platform is strictly intended for adults aged 21 years or older. 77cb does not knowingly collect or process personal data from any individual under the age of 21. If 77cb discovers that personal data has been collected from a person under 21, that data will be immediately deleted and the associated account will be suspended.
12.2 Account holders are responsible for ensuring that minors do not access the 77cb platform through their devices or accounts. If you believe a minor has accessed 77cb through your account, please contact the support team immediately at the contact details in Section 16.
12.3 77cb enforces age verification through mandatory CNIC or passport verification before processing any withdrawal. This verification step serves as a control mechanism against underage access to gaming products and the personal data associated with the platform.
13.1 The 77cb platform may contain references to third-party game studios, payment service providers, and partner organisations in the course of normal platform operation. These third parties operate under their own privacy policies, and 77cb is not responsible for the data practices of third-party platforms or services that are independent of the 77cb platform.
13.2 When you interact with a payment provider such as JazzCash or EasyPaisa to complete a deposit or withdrawal transaction, that interaction is also governed by the privacy policies and terms of the respective payment provider. 77cb encourages players to review the privacy policies of third-party service providers they interact with.
14.1 77cb may send you information about bonuses, promotions, new game releases, and platform updates via email or SMS to your registered Pakistani mobile number, where you have provided explicit consent to receive such communications during account registration or subsequently through account notification settings.
14.2 Marketing consent at 77cb is opt-in only. You will not receive promotional communications unless you have actively elected to receive them.
14.3 Opting Out. You may withdraw your marketing consent at any time by updating your notification preferences in your 77cb account settings, or by contacting the support team. Withdrawal of marketing consent does not affect the lawfulness of communications sent prior to withdrawal, and it does not affect your right to receive transactional communications (such as deposit confirmations, withdrawal notifications, and security alerts) which are sent on the basis of contractual necessity.
14.4 77cb does not share your contact details with third-party marketers. All marketing communications you receive relating to 77cb promotions and offers are sent by 77cb directly.
15.1 77cb reserves the right to update this Privacy Policy at any time to reflect changes in our data processing practices, changes required by applicable law or our licensing framework, or operational changes to the 77cb platform.
15.2 Material changes to this Policy will be communicated to registered players via email notification or a prominent notice on the 77cb platform at least 14 days before the updated Policy takes effect, except where immediate changes are required to comply with legal obligations.
15.3 The current version number and effective date are displayed at the top of this document. Continuing to use the 77cb platform after the effective date of an updated Privacy Policy constitutes your acknowledgement of and agreement to the updated terms.
15.4 We recommend reviewing this Privacy Policy periodically to stay informed of how 77cb handles your personal data.
For all data protection enquiries, subject access requests, consent withdrawal requests, or formal privacy complaints, please contact the 77cb Privacy Team using the following details:
16.2 Right to Complain. If you are dissatisfied with how 77cb has handled your personal data or responded to a data subject rights request, you have the right to lodge a complaint with the relevant data protection supervisory authority under 77cb's licensing jurisdiction. 77cb encourages players to contact us directly in the first instance so that we have the opportunity to resolve concerns before a formal regulatory complaint is submitted.
This Privacy Policy was last reviewed and updated on 1 January 2026. Version 3.2. All previous versions are superseded. © 2026 77cb. All rights reserved.
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